Copy: Analyze the tone and writing style of the competition to see what readers respond well to.

Visuals: Look at the blog’s branding, color palette, and theme.

There are multiple angles you should look at when doing a competitive analysis: The purpose of doing this isn’t to copy these elements, but to gain better insight into what readers appreciate in a quality blog.

It’s worth taking a look at popular, highly reviewed blogs because their strategy and execution is what got them to grow in credibility. What better way to draw inspiration than to look at your well-established competition? Make My Persona: Buyer Persona Generator.Guide: How to Create Detailed Buyer Personas for Your Business.Create Buyer Personas for Your Business.That kind of tweak is what helps you publish content about the topics your audience really wants and needs.ĭon't have buyer personas in place for your business? Here are a few resources to help you get started: You might, however, want to give them information about how to adjust their social media approach (for example - from what may be a casual, personal approach to a more business-savvy, networking-focused approach). Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.įor instance, if your readers are millennials looking to start a business, you probably don't need to provide them with information about getting started on social media - most of them already have that down.

This is where the process of creating buyer personas comes in handy. Before you start writing your blog post, make sure you have a clear understanding of your target audience.Īsk questions like: What do they want to know about? What will resonate with them?

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